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What if someone told you to floss only one tooth everyday? Or start the new year, not with grand resolutions, but with a simple challenge.. like ONE pushup a day? BJ Fogg shows us that the key to lasting change does not lie in planning big, monumental changes, but in thinking really, really small. Chosen by Fortune Magazine as one of “10 New Gurus You Should Know”, Fogg directs the Persuasive Tech Lab at Stanford University.

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